People living on the east and west coasts have had the luxury of food trucks for years. In 2010 this concept, that’s all but unknown in the Midwest, came to Indianapolis. West Coast Tacos, managed by Arnold Park, John Ban & Trent Davis, has hit the city by storm.
The group uses Social Media to spread the word about their ever changing locations and menu items. The Twitter/Facebook feeds also provide a platform for their growing fan base to sing their praises and communicate with the staff.
The West Coast Tacos truck can regularly be found in Broad Ripple catering to the late night crowd; sometimes staying open as late (or early) as 3am. Other times they are roaming the city streets setting up at various locations for the lunch crowd. I wonder how many customers they recognize from one shift to the other…
I was fortunate enough to have West Coast Tacos at my workplace for lunch a while ago & was very happy with their offerings. In that case it was 3 soft tacos with their ever popular salsa. My second visit was in Fishers shortly after the debut of the Fried Rice Burrito. It was even better than expected!
West Coast Tacos definitely fills a niche in the Indy food scene and I hope to see more innovation like this in Central Indiana. The possibilities are endless for would be entrepreneurs, from BBQ to Pizza to Chinese food. The food truck has grown up and is bringing some fun and excitement to the area. Welcome guys & best of luck!