If You See Something, Say Something

Oh great, the “If You See Something, Say Something” (IYSSSS) campaign is launching PSA’s to get the public even more worked up…

I started seeing the IYSSSS billboards around Indianapolis prior to this year’s Super Bowl.  The funny thing is, at least to me, the toll-free number they give is not using an acronym or anything so the chances of someone actually remembering it is slim.  It’s OK, that’s what 911 is for!