As I travel to work/grocery (following the rules currently in place) it’s weird to see so many billboards that are no longer relevant. Lot’s of events that have been cancelled and movie/casino ads that are no longer happening either. It’s like we’re frozen in time.
There are some companies that have been able to rapidly update their TV/Radio spots but I’m sure that wasn’t budgeted for. I also noticed the number of car ads during the 6pm news has dropped considerably.
The long term impact of this Pandemic is really hard to wrap you head around. When you think about the various industries and how each one will have a different challenge to face. One things for sure, the Grocery industry seems to be thriving.
I think the landscape is going to look very different in the next 6-12 months as a lot of restaurants go out of business. Especially ones that were recently opened and had not started to turn a profit. Some have switched to a carry-out only model that will probably help pay for a skeleton crew and rent. Other have just closed their doors. Hopefully not for good!
Stay safe everyone & do your part to help stop the spread of Covid-19.